Chinese food delivery giant Meituan brings Keeta app to Saudi Arabia in overseas foray
The Beijing-based company has introduced its food ordering app Keeta in Al-Kharj, ahead of an expected launch in the capital, Riyadh
Beijing-based Meituan on Monday introduced its food ordering and delivery service in Al-Kharj, a central city in the Gulf nation, according to an in-app announcement. The platform also appears to be launching soon in Saudi Arabia’s largest city, the capital Riyadh, according to a profile description of its verified account on X.
A Meituan representative confirmed that Keeta began a trial operation in Al-Kharj.
To attract new customers and gain a foothold in the market, Keeta is offering free delivery for orders that reach 25 riyals (US$6.66), as well as nearly 70 per cent off discounts on select combo meals. Delivery time is usually within 30 minutes. Customers can also pick up their meals from restaurants, the app shows.
Meituan’s foray into Saudi Arabia, the largest economy in the Middle East after Turkey, followed Keeta’s successful debut in Hong Kong – the beachhead of Meituan’s push outside mainland China.
