China’s Kuaishou steps up monetisation of AI video generation services with new price plan
- Kuaishou is charging 19 yuan (US$2.66) for the first month of use, and 58 yuan per month thereafter under a ‘gold member’ plan for the video generation service.
Chinese short-video app operator Kuaishou Technology is offering a monthly subscription to its Sora-like artificial intelligence (AI) video generating service, as China’s AI players step up efforts to monetise the cutting-edge technology.
Kuaishou, the major domestic rival of TikTok’s sister app Douyin, is charging 19 yuan (US$2.66) for the first month and 58 yuan per month thereafter under a “gold member” plan for video generation services based on its Kling AI model.
The plan, claimed to be “the lowest price among similar products”, would support the generation of around 3,300 photos and 66 videos per month, according a statement from Kuaishou on Friday.
The move marks the latest effort by a Chinese Big Tech company to step up commercialisation of products in the hotly-contested AI video generation market.
San Francisco-based OpenAI, which pioneered text-to-video generation with the announcement of Sora in February, has yet to make its model available to the general public. In comparison, OpenAI charges US$20 per month for its ChatGPT Plus plan, which includes the DALL-E3 text-to-image generator, but not video generation.
Kuaishou also unveiled two premium plans which allow users to generate 15,000 photos and 300 videos under the “platinum plan”, and 40,000 photos and 800 videos under the “diamond plan”.
