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Tencent’s Dungeon & Fighter Mobile bucks weak local market with strong first-month performance

  • The strong performance of DnF Mobile contributed to a 12 per cent rise in Tencent’s mobile gaming revenue last month, according to Sensor Tower

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Tencent’s Dungeon & Fighter Mobile crossed the US$100-million mark just 10 days after its launch. Photo: Handout
Iris Dengin Shenzhen
Tencent Holdings’ new hit title Dungeon & Fighter (DnF) Mobile has become a bigger cash cow than expected, delivering a strong first-month performance that bucked weakness in the domestic video gaming market.
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DnF Mobile raked in US$270 million from Apple’s China iOS platform since its launch on May 21, according to data provided by app intelligence firm Sensor Tower.

“Since its release, DnF Mobile has been occupying the top positions for the iOS charts in all categories. This is a very impressive start, and it has been stable as well,” Nan Lu, Sensor Tower’s senior director of Asia-Pacific marketing, said on Tuesday.

“The future performance will depend on Tencent’s operations and continuous updates to the game,” Lu added.

The title crossed the US$100 million mark just 10 days after its launch, topping the revenue growth chart, and its 11-day sales run in May surpassed the combined revenues of Tencent’s long-time blockbusters Honour of Kings and Peacekeeper Elite over the same period, Sensor Tower data showed.

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The strong performance of DnF Mobile, described as the “most explosive” debut for a mobile title in the past few years, contributed to a 12 per cent rise in Tencent’s mobile gaming revenue last month, according to Sensor Tower.

In this photo illustration, the Tencent logo is displayed on a smartphone screen. Photo: Shutterstock Images
In this photo illustration, the Tencent logo is displayed on a smartphone screen. Photo: Shutterstock Images
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