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Apple’s Vision Pro headset sets launch in China, where it faces ByteDance, Huawei
- Pre-orders for mixed-reality headset start on Friday and shipments later this month, but US$4,100 price tag is even steeper than in the US
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![A customer uses Apple’s Vision Pro headset at its Fifth Avenue store in New York on February 2, 2024. Photo: Reuters](https://cdn.i-scmp.com/sites/default/files/styles/1020x680/public/d8/images/canvas/2024/06/11/cba8a58d-9c93-416e-b63f-62ae97a0633a_2838a488.jpg?itok=9vSDGlRA&v=1718086255)
Coco Fengin Beijing
Apple’s Vision Pro mixed-reality (XR) headset will be available for pre-order in China starting on Friday, four months after the gadget went on sale in the US.
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Each customer is limited to purchasing two headsets and shipments start on June 28, according to Apple’s website. At a price of 29,999 yuan (US$4,138), it costs over US$600 more than the US$3,499 base price in the US, which does not account for tax, for the 256-gigabyte model.
The starting price in Hong Kong, where pre-orders start on the same day as on the mainland, is HK$27,999 (US$3,862).
The world’s second most valuable company has partnered with Chinese entertainment firms to navigate the country’s highly regulated online content market. Apple has said that Tencent Holdings’ popular Netflix-like streaming service Tencent Video will be available on the Vision Pro.
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