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Alibaba e-commerce unit’s latest executive reshuffle sees veterans retire as younger leaders take over

  • Senior Taobao and Tmall Group executives who had retired on May 1 include Wang Hai, Liu Peng, Yu Feng and Wang Mingqiang
  • Their exit comes several months after Alibaba promoted six young executives to lead key departments at the company’s e-commerce unit

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The executive reshuffle at Taobao and Tmall Group shows how Alibaba Group Holding is adhering to calls made by company co-founder Jack Ma to “give more power” to young people. Photos; Shutterstock
Ann Caoin Shanghai
A number of high-ranking executives at Taobao and Tmall Group have retired, paving the way for a younger generation of leaders to take the reins of Alibaba Group Holding’s core e-commerce unit, as competition heats up with rivals such as PDD HoldingsPinduoduo and ByteDance-owned Douyin.
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Senior executives that include Wang Hai, Liu Peng, Yu Feng and Wang Mingqiang retired from Taobao and Tmall Group on May 1, according to Chinese media reports on Wednesday.

Their exit comes several months after Alibaba, owner of the South China Morning Post, promoted six young executives to lead key departments of Taobao and Tmall Group, part of a management reshuffle under Alibaba chief executive Eddie Wu Yongming – who took over last December as chief executive of the e-commerce unit, where he has served as chairman since May 2023.

Taobao and Tmall Group did not immediately respond to a request for comment on Thursday.

Alibaba Group Holding chief executive Eddie Wu Yongming last December took over as the chief executive of e-commerce unit Taobao and Tmall Group, where he has served as chairman since May 2023. Photo: Alibaba
Alibaba Group Holding chief executive Eddie Wu Yongming last December took over as the chief executive of e-commerce unit Taobao and Tmall Group, where he has served as chairman since May 2023. Photo: Alibaba
The latest executive reshuffle at Taobao and Tmall Group shows how Alibaba is adhering to calls made by company co-founder Jack Ma to “believe in” and “give more power” to young people in an internal memo last month.
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