Alibaba flagship website Taobao begins largest revamp in years as e-commerce giant sharpens focus on user experience
- Alibaba says it aims to improve the experiences of both shoppers and sellers by providing a smoother search and buying process
- The major overhaul comes ahead of China’s second-largest annual shopping extravaganza, the 618 sales event
The overhaul, which includes the launch of new features and changes in existing functions, will be the “biggest update in seven years” of Taobao’s web version, according to a press release on Monday by Taobao and Tmall Group, Alibaba’s domestic e-commerce unit.
The group says it aims to improve the experiences of both consumers and merchants by simplifying the website’s layout and providing a smoother search and buying process. Alibaba is the owner of the South China Morning Post.
Alibaba’s CEO Eddie Wu Yongming, who also took over as chief of the e-commerce unit in December, has pushed for the company to sharpen its focus on consumer services and experiences, as it faces off against rivals, including budget shopping platform operator PDD Holdings and short-video app operator ByteDance.
