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Alibaba’s Taobao launches 3D-capable shopping app ahead of Apple’s mainland release of Vision Pro mixed-reality headset
- The app was rolled out last Friday for use on Apple’s US$3,499 mixed-reality headset, which is currently only available in the United States
- Some mainland Vision Pro users, who were able to buy the headset in the US, shared their positive feedback of the Taobao app on Chinese social media
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Ann Caoin Shanghai
Alibaba Group Holding’s Taobao, China’s largest online marketplace, has launched a new shopping app with three-dimensional functions designed for the Vision Pro mixed-reality headset, as mainland consumers await the domestic release of Apple’s latest product.
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The app was rolled out last Friday for use on the US$3,499 mixed-reality headset, which the US tech giant released in February in the United States, the only market where the wearable device is currently available. Apple chief executive Tim Cook has said that the Vision Pro is expected to be available in China this year.
Some mainland Vision Pro users, who were able to buy the headset in the US, shared their experiences of using Taobao’s new 3D-capable app on Chinese social media, giving positive feedback on the domestic Alibaba e-commerce platform’s updated product display capabilities. Alibaba owns the South China Morning Post.
The app gives users a greater sense of what some Taobao merchandise, including consumer electronics, home appliances and furniture, would look like in real life, according to the online feedback.
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