Chinese start-up EmdoorVR counts on Apple Vision Pro lookalike to break into consumer headset market
- The Vision SE, launched by Chinese headset maker EmdoorVR and nicknamed ‘Huaqiangbei Vision Pro’ on social media, sells for US$280
- Established in 2015 as a contract manufacturer, EmdoorVR is breaking into the consumer market on the back of Apple’s entry in the virtual reality sector
One of them is the Vision SE, made by Shenzhen-based headset maker EmdoorVR. CEO Shi Qing said the company was hoping to leverage the interest around Apple’s Vision Pro to survive a slowdown in the virtual reality (VR) and augmented reality (AR) industry.
“We did not want to miss the Apple Vision Pro opportunity, so we rode the wave and made something similar,” he said.
From its white straps and curved front screen down to its name, the Vision SE shows remarkable similarities with Apple’s headset. Yet, their functionality and prices are starkly different.
For less than 2,000 yuan (US$280), the Vision SE lets users view videos, web pages and workplace apps in a VR and AR environment through its 5.5-inch LCD display that has 3664 x 1920 pixels combined.
