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Rabbit, US$200 AI-powered gadget, becomes unexpected hit after CES 2024 launch by Chinese entrepreneur

  • The Rabbit R1, which learns and repeats how users interact with apps, has sold out of five pre-order rounds since launching in Las Vegas this month
  • Rabbit Inc was started by Jesse Lyu Cheng, a Xian native who sold his previous start-up to Chinese AI giant Baidu

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The Rabbit R1 is a $200 AI-powered device that aims to compliment smartphones by performing certain tasks on behalf of users when prompted. Photo: Handout
Che Panin Beijing
A handheld gadget powered by artificial intelligence (AI) developed by start-up Rabbit Inc is gaining quick popularity after capturing the imagination of consumers during its launch this month as a new way of interacting with AI beyond smartphones and computers.
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Rabbit, started by Chinese technology entrepreneur Jesse Lyu Cheng, said its R1 device priced at US$199, which was unveiled in Las Vegas the same week as CES 2024 earlier this month, has seen five batches of pre-orders sell out since its debut.

The Santa Monica-based company did not exhibit at CES, but the timely launch has brought widespread attention from consumers and tech media alike to the palm-sized orange box that is meant to be another complementary device in users’ gadget arsenals.

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Last week, the company said on X that it was starting pre-orders for a sixth batch of 50,000 Rabbit R1 devices, after its latest batch of 10,000 devices sold out.

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