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Alibaba’s online flea market Xianyu launches bricks-and-mortar store in China in latest innovation

  • Xianyu Recycle Shop is a consignment store, allowing users to leave their used items for sale or buy directly from there, the platform says
  • Alibaba CEO Eddie Wu Yongming in November named Xianyu one of four ‘strategic-level innovation businesses’ to undergo transformation

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Alibaba’s second-hand goods platform Xianyu will open a physical store in Hangzhou, China on January 28. Photo: Handout
Ben Jiangin Beijing

Alibaba Group Holding’s online second-hand goods trading platform Xianyu will open its first “all-category” bricks-and-mortar store, as several businesses under the e-commerce giant undertake what CEO Eddie Wu Yongming described as strategic-level innovations.

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Xianyu Recycle Shop will launch this coming Sunday in an industrial estate renovated from an abandoned factory in the Gongshu district of Hangzhou, capital of eastern Zhejiang province and home to Alibaba’s headquarters, according to a post on the platform’s official WeChat account. Alibaba owns the Post.

Described as Xianyu’s first “all-category second-hand store”, it adopts a consignment model. Customers can leave their used items for sale at the shop or buy what is on offer there.

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The store accepts a wide range of goods including shoes, apparel, fashion accessories, watches, toys, kitchenware, home decor items, home appliances, musical instruments, books and certain luxury goods. However, the trading of gold and jewellery are banned, as are food, pets and plants, according to Xianyu’s post.

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