Advertisement
CES 2024: China smartphone brand Realme unveils new handset on sidelines of trade show as its biggest rivals stay home
- The new 12 Pro+ handset to launch at the end of January provides a better zoom lens at a budget price, as Realme caters to young overseas users
- Realme sister brand OnePlus was also in Las Vegas, while Xiaomi, Oppo and Vivo sat out the world’s largest consumer electronics show
Reading Time:3 minutes
Why you can trust SCMP
Matt Haldanein Las Vegas
Chinese smartphone maker Realme, owned by mainland consumer hardware giant BBK Electronics which also controls Oppo and Vivo, held a parallel event in Las Vegas on the sidelines of the CES trade show to unveil its new handset as part of a rebranding effort targeting young overseas users.
Advertisement
While not an official exhibitor at CES, Realme was one of only two major Chinese smartphone brands to show up in Las Vegas this week. On Wednesday, Realme introduced its 12-series smartphones at the same hotel where its sister brand, OnePlus, had a series of suites booked for its own presentations outside CES.
Realme said its latest 12 Pro+ handset has the largest sensor in any periscope lens on a smartphone sold globally, but pointed out that the company’s GT 5 Pro handset sold in China technically has a bigger sensor.
Advertisement
“What sets us apart from other brands is that we are fully committed to the young generation,” Sam Cheung, senior marketing communications manager for Realme, said in his presentation during the firm’s hour-long event on the sidelines of CES 2024. “At Realme, we believe that every user at every price segment deserves an outstanding product.”
Advertisement