CES 2024: China TV makers Hisense and TCL promote AI, live sports at US show
- The two biggest Chinese TV brands offered competing narratives about their global stature and AI processing capabilities
- The companies emphasised their ability to produce much of their technology in-house and how they are branching out into areas like AR
Both companies offered competing narratives, presenting themselves as the biggest Chinese brands in the US television space. They also boasted about their supply chain prowess and the ability to manufacture leading technologies in-house.
David Gold, president of Hisense USA, said the company’s ability to produce displays and even its own AI chipsets without third parties is something that sets it apart.
“When you think about global players, I think we are one of less than a handful of companies that have everything that it takes to be able to truly provide a smart home solution,” Gold said after the Hisense presentation. “We have all the ingredients, all the components. There are very few companies out there that can do the same.”
The flagship product from Hisense this year is its new 110-inch ULED X television with a brightness of 10,000 nits and 40,000 backlight zones.
