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CES 2024: Chinese tech giants Alibaba, ByteDance lead China’s return to premier consumer electronics show in Las Vegas

  • AI is the major trend this year in the wake of ChatGPT, with many companies touting how they are integrating the tech into their products
  • The return of Chinese tech giants comes even as geopolitical tensions have barely budged from where they were last year

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Attendees arrive at the CES Unveiled event before the start of the CES tech show, January 7, 2024, in Las Vegas. Photo: AP
Matt Haldanein Las Vegas, United States
Chinese companies have returned to Las Vegas for CES in full force this year, with more than double the number of exhibitors compared with last year, including big names like ByteDance and Alibaba.com, as companies try to shake off Covid-era blues with overseas growth.
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CES lists 1,115 companies registered from China on its website, a 126 per cent increase over the 493 listed at the beginning of the 2023 show. That does not include many of the biggest names on the list, which joined using international addresses.
ByteDance and its subsidiary TikTok, along with big hardware brands from last year like TCL and Lenovo are registered under their US offices. Even Alibaba Group Holding, owner of the South China Morning Post, has a presence through its subsidiary Alibaba.com Singapore.

“You have big exhibitors coming back, really showcasing that this is a platform that really pushes for consumers and enterprises and maybe [can] combat some of these major challenges that we’re facing,” Brian Comiskey, director of consumer programmes at the CTA, said after his opening remarks on Sunday afternoon.

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