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Alibaba pushes new AI software tool to help merchants on its wholesale platform manage overseas clients, polish business emails
- An AI-upgraded version of OKKI, a software-as-a-service offering under Alibaba Cloud, will be available to foreign trade merchants from December 1
- The AI tool is expected to help Alibaba.com merchants automate their client-facing operations to entice more customers overseas
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Tracy Quin Shanghai
Alibaba.com, the international business-to-business wholesale marketplace of Alibaba Group Holding, expects the roll-out of a new artificial intelligence (AI) tool to help the platform’s merchants automate their client-facing operations, including writing emails, to entice more customers overseas.
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An AI-upgraded version of OKKI, the customer relationship management software-as-a-service (SaaS) offering under Alibaba Cloud, will be available to foreign trade merchants from Friday, according to Alibaba.com.
It said the response rate of these merchants’ overseas clients improved by 32 per cent when their business correspondence was polished by OKKI.
Alibaba Cloud, the digital technology unit of South China Morning Post owner Alibaba, distributes over the internet a range of software and other digital resources as an on-demand service, just like electricity from a power grid. This Alibaba unit is leading the e-commerce giant’s AI development efforts.
The new AI tool for merchants on its international wholesale platform underscores Hangzhou-based Alibaba’s sharpened focus on AI and enterprise users, which new group chief executive Eddie Wu Yongming outlined in an internal letter sent to employees in September.
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