Advertisement

China smartphone shipments continue decline in third quarter as former Huawei mobile brand Honor reclaims top vendor ranking

  • Third-quarter smartphone shipments on the mainland fell 5 per cent year on year to 66.7 million units, according to data from research firm Canalys
  • Honor reclaimed the top smartphone vendor spot in the market last quarter with an 18 per cent share and total shipments of 11.8 million units

Reading Time:3 minutes
Why you can trust SCMP
Honor’s third-quarter performance shows that the world’s largest smartphone market may have already bottomed out, signalling a return to growth. Photo: Shutterstock
Ben Jiangin BeijingandDylan Buttsin Hong Kong
Honor, the mobile brand spun off from Huawei Technologies in 2020, emerged as China’s biggest smartphone vendor in the three months through September, when the industry’s largest market saw a second consecutive quarter of modest declines in spite of the launch of major new 5G handsets.
Advertisement

Third-quarter smartphone shipments on the mainland fell 5 per cent year on year to 66.7 million units, according to a report on Thursday by tech market research firm Canalys. That compares to a 1 per cent decline in global smartphone shipments during the same period, as estimated by Canalys in a separate report last week.

Honor reclaimed the top smartphone vendor spot in mainland China last quarter with an 18 per cent market share and total shipments of 11.8 million units. That comes more than a year since Honor last led the market in the first quarter of 2022, with a 20 per cent share and total shipments of 15 million.

Advertisement

Analysts attributed Honor’s ascent to the top of China’s smartphone vendor rankings to its diverse portfolio of handsets, bricks-and-mortar retail expansion through partners, and release of competitively-priced new models.

Shoppers are seen inside one of Honor’s smartphone retail stores in mainland China. Photo: Shutterstock
Shoppers are seen inside one of Honor’s smartphone retail stores in mainland China. Photo: Shutterstock
Advertisement