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Apple CEO Tim Cook makes second China visit in 2023 amid tough iPhone 15 market and App Store controversy
- Speaking at an Apple Store in Chengdu last week, Cook lauded local developers’ work on apps for the company’s new Vision Pro mixed-reality headset
- Cook’s latest China trip comes at a time when Apple’s iPhone 15 series is facing stiff competition from Huawei’s new 5G handsets
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Apple chief executive Tim Cook last week made a low-key visit to mainland China – his second trip to the country this year, following a week-long whistle-stop tour in March – as the US technology giant pursues expansion initiatives amid regulatory scrutiny and slow economic growth in one of its best-performing markets.
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Speaking at an Apple Store in Chengdu, capital of southwestern Sichuan province, Cook told reporters that he was excited about the work Chinese-based developers have done on apps for the company’s Vision Pro mixed-reality headset, according to a report on Tuesday by state media China Daily.
Unveiled in June, Apple’s new Vision Pro is the company’s first major new product in a decade. It is a “spatial computing” device that changes the way users interact with their favourite apps, capture images, enjoy television shows and films, and connect with others via FaceTime.
The rest of Cook’s itinerary for this trip to China, where he typically receives red-carpet treatment, is unknown. Apple did not reply to a request for comment.
Cook’s latest visit underscores the importance of mainland China, which has the world’s biggest number of internet users and largest smartphone market, as Apple’s manufacturing hub and major overseas market.
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