Amazon’s Kindle to close its China e-book service next year, following Airbnb and LinkedIn in exiting mainland market
- Kindle said it has stopped selling e-book devices to distributors and will shut down the online bookstore service on June 30, 2023
- The Amazon business unit closed its flagship Kindle store on Tmall, one of the largest e-commerce marketplaces in China, earlier this year
Amazon.com will close its Kindle e-book service in China by next June, the company said on Thursday, becoming the latest US business to pull the plug on mainland operations after home rental firm Airbnb, professional social media platform LinkedIn, and internet portal Yahoo.
The Kindle unit said it has stopped selling e-book devices to distributors starting Thursday, and will shut down the online bookstore service on June 30, 2023. Users will not be able to purchase new e-books after that date, according to the announcement on its official Weibo and WeChat accounts.
Amazon’s Kindle entered China in June 2013 and quickly emerged as a dominant market player in the country’s e-book market, forming a large group of fans despite competition from a long list of Chinese rivals.
However, the proliferation of smartphones, and the improvement of screen technology, has gradually reduced demand for specialist e-book reading devices.
Kindle closed its flagship store on Tmall, one of the largest e-commerce marketplaces in China, earlier this year, fanning speculation that it was preparing to exit China. Tmall is run by Alibaba Group Holding, owner of the South China Morning Post.
China’s Ministry of Commerce spokesman Gao Feng said Kindle’s decision was a normal business adjustment and China would continue to welcome investors.
