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Internet titans bury the hatchet as Tencent allows Douyin to air Honour of Kings videos amid ByteDance retreat

  • Shenzhen-based social media and gaming giant and Beijing-based ByteDance have fought years of bidding wars over Chinese studios
  • ByteDance’s retreat from the mainstay of Tencent’s business is likely to bring the curtain down on a series of online spats

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A man plays the popular Honour of Kings online game from Chinese gaming platform Tencent. Photo: AP
Iris Dengin Shenzhen

Honour of Kings, the blockbuster video game from market leader Tencent Holdings, will return to ByteDance’s short video app Douyin as the two internet giants bury the hatchet following the TikTok owner’s decision to exit the sector.

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The Shenzhen-based social media and gaming giant and Beijing-based ByteDance have fought years of bidding wars over Chinese video game studios and court battles over copyright, but that has ceased with Tencent now seen as a potential buyer of ByteDance’s gaming operations.

Honour of Kings, the world’s most popular mobile game, will be officially streamed on Douyin’s live-streaming platform from January 21, according to an announcement by the title’s official account on social media platform Weibo.

Before the official return, live-streaming sessions featuring Chinese esports team XYG began on Douyin on Sunday, and another three-day session with Zhang Daxian, a popular Honour of Kings streamer with over 50 million followers on the video platform, is slated to start on Thursday.

The game’s return to the ByteDance platform comes five years after a court in Guangzhou, capital of southern Guangdong province, banned the streaming of Honour of Kings on Xigua Video, another video streaming site run by the Douyin operator, in 2019.

FILE PHOTO: A child plays the game Honour of Kings by Tencent at home in Dezhou, Shandong province, China. Photo: Reuters
FILE PHOTO: A child plays the game Honour of Kings by Tencent at home in Dezhou, Shandong province, China. Photo: Reuters
The collaboration between ByteDance’s popular Chinese video app and Tencent’s biggest title comes amid regulatory uncertainties for the industry and a weaker macro environment in China. Tencent’s eight-year-old Honour of Kings, however, continues to lead as the world’s highest-grossing mobile game in November, according to data from Sensor Tower.
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