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Mr. Shangkong | Cantopop and fast food: What McDonald's karaoke-inspired viral ad on YouTube teaches us about digital advertising
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Why you can trust SCMP
Have you seen McDonald's Hong Kong's new advert for its Big Macs on YouTube?
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Inspired by Cantopop songs and dedicated to Hong Kong customers, the kareoke-like clip went viral almost instantly after its debut in July, scoring over 1 million views within just one month.
That’s the power of advertising. More lessons on this subject can be gleaned from the hit US TV show Mad Men, set in New York City in the 1960s, but chief among them seems to be the one about how people like to be inspired on a daily basis.
Good advertising is not just about selling products. It is as much about inspiring people as it is about content marketing and storytelling, rather than just hard selling by asking customers to buy a good or service through a print or video ad.
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