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Naomi Osaka Barbie sells out in hours of release as she prepares for Olympic return

  • Fans snap up doll of world No 2 released ahead of her return to court at Tokyo 2020
  • ‘I hope every child is reminded that they can be, and do, anything,’ 23-year-old says of ‘dream come to life’

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Naomi Osaka in action at the 2020 Australian Open. Her newly released Barbie wears the outfit. Photo: EPA
Tennis superstar Naomi Osaka’s new collaboration with Barbie sold out almost immediately on its release on Monday in the US, just in time for the Tokyo 2020 Olympic Games.
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The second Barbie doll by Mattel in the world No 2’s likeness is already on back-order on their website, despite fans being limited to two per customer.

Osaka’s first doll was released in 2019 to coincide with the iconic doll’s 60th anniversary. This second doll is part of the Barbie “Role Model Series”, following US women’s footballer Alex Morgan as another “shero”.

The 23-year-old Japanese celebrated the release of her second doll on social media, noting the “fun fact” that it comes dressed in the same outfit she wore at the 2020 Australian Open, down to the Nike logos. It also features her signature Yonex tennis racquet.

 

“I first teamed up with Barbie in 2019 and today we’re introducing the Barbie Role Model Naomi Osaka doll,” she wrote. The first doll was not commercially available.

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