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Paris Olympics: Eurosport poster that excludes Chinese, Japanese athletes slammed as racist

  • Social media users have attacked the European broadcaster, which has TV units in parts of Asia, for featuring only one East Asian

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The poster featured gold medallists such as Noah Lyles and Novak Djokovic, as well as celebrities Tom Cruise and Snoop Dogg, but no one from China or Japan. Photo: Instagram/eurosport

A Paris Olympics poster from the television network Eurosport has been slammed as racist by users on X after it failed to include any Chinese or Japanese athletes who helped their countries finish second and third in the medal table, respectively.

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On Monday, Eurosport shared a poster that featured some of the biggest stars from this year’s Summer Games with a caption that read: “The Greatest Show on Earth. Paris 2024, we will never forget you.”

Social media users were quick to attack the broadcaster, which has television networks in Europe and parts of Asia, for featuring only one Asian: South Korean shooter Kim Ye-ji.

 

“Does it give you some kind of sick pleasure to erase almost all East Asians from the screen?” one user asked.

Commented another: “Even Snoop Dogg is on this poster, but it’s crazy that Japanese medallists are not shown. I’m always surprised by the high level of discrimination in [Europe].”

Said an X user: “There is only one Asian. I would like to see the withdrawal of this racist post.”

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Kim, who won silver in the women’s 10-metre air-pistol shooting and went viral for her “main character energy” in Paris, featured on the poster alongside athletes such as Noah Lyles and Novak Djokovic, and celebrities Tom Cruise and Snoop Dogg.

 
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