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Samsung denies lobbying for 2018 Pyeongchang Winter Olympics

Media report claims Samsung launched illicit lobbying to help bring the Games to South Korea

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Former International Olympic Committee (IOC) president Jacques Rogge (right) meets with former South Korean President Lee Myung-bak and Samsung Chairman Lee Kun-hee (centre) in 2011 in Durban, South Africa, ahead the opening ceremony for the 123rd IOC session to decide the host city for the 2018 Olympics Winter Games. Samsung has denied a media report it launched illicit lobbying to help bring the 2018 Winter Olympics to Pyeongchang, South Korea. Photo: AP

Samsung has denied a media report it launched illicit lobbying to help bring the 2018 Winter Olympics to Pyeongchang, South Korea.

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The Seoul-based SBS television network reported last week Samsung tried to use as a lobbyist Papa Massata Diack, the son of Lamine Diack, a disgraced former head of the International Association of Athletics Federations.

The SBS said the son requested Samsung to sign a US$9.5 million sponsorship for the IAAF’s Diamond League circuit in return for possibly lobbying some IOC members to support Pyeongchang’s bid. 

The  broadcaster based its speculation on email exchanges between Samsung and Papa Diack that it has obtained.

Samsung has responded by calling the SBS report inaccurate. It says it has signed legitimate sponsorship contracts with many international sports organisations, including the IAAF.

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Flagbearers arrive during the closing ceremony of the Pyeongchang 2018 Winter Olympic Games at the Pyeongchang Stadium. Photo: AFP
Flagbearers arrive during the closing ceremony of the Pyeongchang 2018 Winter Olympic Games at the Pyeongchang Stadium. Photo: AFP
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