Hong Kong telecoms giant bets on ePrix and fast evolving ‘smartphone on four wheels’
Largest communications operator confirms it will again sponsor the Formula E race around the Central Harbourfront
HKT is investing in technology you do not see coming – or cannot even imagine – but one you do see is electric cars.
Hong Kong’s largest communications operator confirmed on Tuesday it would return as title sponsor of the Hong Kong ePrix in December, despite the inaugural event losing tens of millions of dollars and being beset by teething problems.
That cost was brushed aside as “irrelevant” by Formula E chief executive Alejandro Agag last year and HKT is more than happy to keep investing in the future – and electric cars in Hong Kong.
HKT group managing director Alex Arena said it was always their “intention” to continue as title sponsor but they wanted to see what “lessons had been absorbed” and what improvements had been made.
“Last year was a bold experiment and everyone was feeling their way. We weren’t sure about the timing. It was early October and to be frank it was a bit hot. We wanted to see what the new line-up would be,” he said.
