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Opinion | Hideki Matsuyama: Japan’s Olympic hype machine will need to tread carefully with mild-mannered Masters hero

  • Master’s champion Matsuyama is known for being a retiring character in his homeland, but he may find himself at the forefront of an Olympic-sized PR push on his return

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Why you can trust SCMP
Hideki Matsuyama is about to become a huge draw in his homeland after his triumph in the Masters. Photo: Kyodo
The most rarefied and mythologised venue in all of sports, invites to anywhere around Augusta National Golf Club are at a premium. But even more exclusive is an invite to Butler Cabin where the Masters champion is officially crowned and green jackets fitted. Next to the champion sits the lowest-scoring amateur, a youthful, wide-eyed prop in golf’s most maudlin reality show.
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Ten years ago the golf world said hello to Hideki Matsuyama when the 19-year-old Japanese prodigy captured the amateur title at the Masters. But he told them he didn’t even want to be there. A native of Sendai, his hometown had been rocked only a few weeks earlier by the Great East Japan earthquake, a 9.0-magnitude tremor that unleashed a series of cataclysmic tsunami triggering the Fukushima nuclear power plant meltdown.

“Knowing such a hard situation back home, I am not sure if I should play at this Masters even at this moment,” Matsuyama told the golf media as he recounted the thousands of lives lost, the thousands still missing and the thousands living in makeshift shelters. He had been convinced by family and friends that his presence at the event would be inspiring and also ensure that the focus stayed on the plight of his home region.

The horrific images of the tsunami were impossible to ignore even in the insular world of golf and Matsuyama garnered universal admiration for the way he handled himself that week. A decade later, almost to the day, Matsuyama was back in Butler Cabin, this time in the big boy’s chair putting on the most sacred garb in sport as Masters champion.

His victory is a seminal moment for both Japan and Asia. Twelve years ago Korea’s Y.E. Yang became the first Asian golfer to win a major when he captured the PGA Championship. But only the most studious golf fan will know where he won the event. When you win a Masters, you are locked into history in a way that perhaps only Wimbledon’s tennis championship can match in legend and tradition.
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Golf is wildly popular in Japan, far more than tennis where current multi-grand slam champion Naomi Osaka is an omnipresent marketing presence. But Osaka, who has a Japanese mother and a Haitian father, grew up in the US. Matsuyma, born and raised in Japan with English translator in tow, checks every conceivable box for domestic beatification. Massively popular before, he is stratospheric now and just in time as far as besieged Tokyo 2020 Olympic officials are concerned.
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