Chinese electronics company Hisense becomes first sponsor for Fifa’s Club World Cup in 2025
Hisense will receive Video Assistant Referee branding during expanded 32-team competition set to take place in the US from June 15 to July 13
Chinese electronics manufacturer Hisense has signed on as the first official partner for next year’s Fifa Club World Cup, global soccer’s governing body said on Wednesday.
Financial details of the partnership were not disclosed but Hisense will receive Video Assistant Referee (VAR) branding during the expanded 32-team competition set to take place in the United States from June 15 to July 13.
Though no previous Fifa tournament has had a sponsor for video reviews since the technology was approved before the men’s 2018 World Cup in Russia, Hisense was the official “VAR Screen Provider” for this year’s European Championship organised by Uefa in Germany.
The multinational company, with its headquarters in Shandong, first became a Fifa sponsor in 2017.
“We are delighted to welcome Hisense, a global market-leading brand, as an official partner of the Fifa Club World Cup 2025,” Fifa President Gianni Infantino said at the partnership launch in Shanghai.
Fifa also expects to announce more sponsorship deals in the coming weeks.
