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Women in media set to roar at 2023 Women’s World Cup

  • Tournament in Australia and New Zealand will be preceded by the Football Writers Festival, featuring an initiative promoting women journalists and broadcasters
  • Emerging Women Writers programme aims to make football more inclusive

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New Zealand Prime Minister Jacinda Ardern holds a souvenir football as her country looks forward to co-hosting the Women’s World Cup. Photo: EPA-EFE

“If you don’t start somewhere, it’s never going to start. It is from little things that big things grow.”

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As Australian author-publisher and football advocate Bonita Mersiades details the inaugural Emerging Women Writers programme, her propensity for making a move – at times against the run of play – becomes clear.

Mersiades did just that in launching a platform for aspiring women journalists, broadcasters and podcasters, despite still waiting for a response from organisers of next year’s tournament.

A former executive at the Football Federation of Australia (FFA) and team operations manager with the country’s men’s football side, Mersiades has been a long-time activist against inequities in sport.

With eight months to go before the 2023 Fifa Women’s World Cup, she has planted another stride in her decades-long march towards helping make football an inclusive space.
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“Given Australia is co-hosting the Women’s World Cup with New Zealand, and there are not enough women’s voices writing or broadcasting about the game, I remember thinking around 2020, ‘Why not encourage women to have a go?’” Mersiades said.

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