Great escape: adventurous visitors discover exotic attractions as Sanya adapts tourism to changing tastes
The city is known for its Miss World Pageants, weddings, splendid beaches and hotels. Now it is offering fabulous trips for younger, more adventurous travellers
The beauty and splendour of Sanya is well-known throughout China. For years, Sanya has been synonymous with “vacation” and a well-deserved respite from the long work weeks most Chinese endure throughout the rest of the year.
Sanya has something to offer for couples on their honeymoon; extended clans on their annual trip; individuals seeking adventure; or businessmen seeking the perfect atmosphere for their end-of-year meeting.
The tasks today are about maintaining the balance between continued growth and the environment, and understanding the changing tastes of the average domestic and foreign visitor.
An important part of addressing the former issue is the year-long study on the ecological capital of the city of Sanya, undertaken by the DeTao Institute of Green Investment in cooperation with Sanya’s government.
Major outreach campaigns via news media and international social media platforms are also ways to address the latter, with feedback from those campaigns informing how Sanya views the needs of people who have been to Sanya before, or may one day choose to visit.
These efforts also help explain the ever-diversifying nature of Sanya’s tourism options. The established favourites of Sanya Bay, Dadonghai and Yalong Bay will always be popular and have been resilient favourites over the years.
Sanya now draws single, young adventurous types to head east up to Shimei, to surf and explore a more rugged, remote coastline
