Five-year plan: World Sixes key factor in growing the game
Return of the popular tournament and innovative T20 Blitz part of a five-year plan to generate more revenue to boost the sport in Hong Kong
The resurrection of the Hong Kong World Sixes, which kicks off on Saturday after a five-year absence, is part of a greater plan by Cricket Hong Kong (CHK) to increase revenue and grow the game in the city.
The governing body has gone all out to ensure the tournament takes place for the first time since 2012, snubbing the government’s Mega Events Fund and instead reaching out to potential long-term partners to help revive the event in an era of the fast-food formats such as T20 and social media.
CHK director Jonathan Cummings said the Sixes and the Hong Kong T20 Blitz is part of a five-year strategic plan to showcase the city as a centre for cricket in East Asia.
“It’s not a risk but based on a solid five-year plan in which the Blitz and the Sixes will hopefully play an important part in helping to generate revenue so that we can invest in growing the game in Hong Kong, which is important for the future of cricket here,” said Cummings.
