Cricket Hong Kong hopes Accenture and Australia tie-ups will help ensure future of Sixes and T20 Blitz
The partnership will allow for the distribution of enhanced digital content of the tournament around the world
Cricket Hong Kong is hoping its new partnership with Cricket Australia and Accenture to boost digital content will help to re-establish the Hong Kong Sixes as a world-class event and attract long-term sponsors.
As digital and video partners, Accenture and Cricket Australia will deliver the first official Cricket Hong Kong mobile app, which will be available for free from October 27 on IOS and Android and provide fans inside and outside the ground with video on demand, exclusive interviews and the latest news about this weekend’s Sixes and next year’s Hong Kong T20 Blitz.
It’s part of CHK’s “Sixes 2.0” vision and director Jonathan Cummings said the strategic tie-ups are all about ensuring the long-term future of the Sixes, which is being revived after a five-year hiatus because of a lack of sponsorship.
“This is just the first stage,” said Cummings. “We talked before about taking the first step on a path to a new level of content and innovation for Hong Kong cricket events.
“This will be taken even further for the next Blitz and again further for the 2018 Sixes. It helps to take us to new audiences and we hope to continue to build event by event.
