How Jamie Lee, co-founder of CrossFit 852, turned his interest into a successful business
The young entrepreneur and cardio workout enthusiast decided to start his own fitness business in Hong Kong while holding down a demanding job
CrossFit 852 founder Jamie Lee doesn’t believe in leaving success to chance. “Time is never on your side – there is always room for improvement.” A lesson that Lee and co-founder David Chang learned quickly with their new workout business.
Lee discovered CrossFit back in 2009 when he was still living in Los Angeles. At the time, he had a standard fitness routine whereby he would spend time running and working out at a conventional gym – this eventually became too repetitive for his tastes. CrossFit changed that for him.
“I noticed that I [was going] to the CrossFit gym on a daily basis. I really enjoyed how the workouts are different daily and at the same time focus on strength and also high-intensity programmes,” he says.
Returning to Hong Kong the same year, Lee noticed the lack of CrossFit gyms in the city. With the support of Chang, who also enjoys the CrossFit form of intensive cardio workout, Lee explored the idea of opening CrossFit 852.
“In Hong Kong, there never seems to be enough time during the day. This is one of the reasons why David and I decided to open up CrossFit 852, to spread the [word within the] community about the effectiveness of the programming. [This] includes the high-intensity factor, which allows us to provide our members with an effective workout within one hour,” Lee explains.