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New Sanya property projects will satisfy demand, says Savills’ Robert Ritacca

With its consistently clean air and virtual year-round sunshine, beaches, golf courses and natural scenery, Sanya has long attracted people from north China

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Sanya has a steady pipeline of new real estate projects to meet that demand. Photo: ImagineChina

People from north China looking to escape the winter chill and/or urban smog have long sought out the Hainan Island resort city of Sanya as a holiday destination, says Robert Ritacca of Savills Research.

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With its consistently clean air and virtual year-round sunshine, beaches, golf courses and natural scenery, it was an easy choice for those affluent enough to be able to buy a second home in Sanya.

Demand for property soared even higher in October 2016 when, amid fears of a bubble forming in Beijing and Shanghai, residential policy restrictions imposed in many tier 1 and tier 2 mainland cities sparked what Ritacca calls a “flight to opportunity”.

“Investors became aware that they could park their investment on the island of Hainan, freed from the restrictions now limiting their purchases in many other Chinese cities,” he says.

In the months that followed, the southern city ranked either first or third on Savills’ index of residential price appreciation. “There was a lot of hot money coming into Sanya,” recalls Ritacca, with many buying several properties.

We [at Savills] have 20 projects in front of us, and some are the most expensive developments ever seen on Sanya
Robert Ritacca, Savills Research

Month-on-month price growth of 2.3 per cent in March forced the hand of local regulators, who imposed their own cooling measures.

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