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Sport raises housing stakes in Brazil

Analysts split on role World Cup has played in surging market in Brazil, writes Peta Tomlinson

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Brazil's successful bids for the 2014 Fifa World Cup and the 2016 Rio Olympic Games may have led to surging property prices. Photo: Reuters

After successfully staging football's World Cup, Brazil has something else to offer: property. However, will time ever be called on a bull run that has seen house prices almost double since 2008?

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Fitch Ratings kicked off the conversation with its report in February which suggested not - at least not this year.

The pace of price increases has slowed since the end of 2011, the Fitch report conceded, but decreases "are not expected because of demand-supply imbalances".

Many have equated surging home prices with Brazil's successful bids for the 2014 Fifa World Cup, and the 2016 Rio Olympic Games.

"Hosting two of the world's major sporting events within the space of two years has increased the need to improve infrastructure and the evidence is there for all to see in Brazil's major cities," says Loxley McKenzie, managing director of Colordarcy.com, a London-based property investment company. With an economy that has grown rapidly, he adds, "Brazil looks set to continue offering investors high emerging market returns at low risk".
The country has not ranked outside of the site's top 10 countries for over 12 months, thanks to its potential for capital growth
Dan Johnson, director of TheMoveChanel.com
Property website TheMoveChannel.com entered the game by comparing the housing markets of every country taking part in the World Cup, ranking them for demand, accessibility, appeal and price growth.
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