[The content of this article has been produced by our advertising partner.]
Social media has taken the world by storm and new digital platforms such as Tiktok and Threads have taken off and grown exponentially, forever altering how people consume news. They say change is the only constant, and that is certainly true in the media world, with
77% of the population relying on online news in 2024, traditional media outlets are branching out to stay afloat in the ever-competitive news landscape, either adapting and reinventing solutions or simply being taken over and replaced.
FOX Corporation (FOX) and Warner Bros Discovery have both gone through major company milestones in the past decade, with the latter still in the process of a multi-billion merger. However, the cloud-first approach directed by Amazon Web Services (AWS) enables the two media giants to navigate through major business transformation milestones, while allowing exciting innovation to happen simultaneously, keeping up with changing media in a changing world.
Delivering Industry-First Innovation
A company’s foundation is essential to its long-term success, so it may sound ironic that business transformation, which generally involves fundamental changes to an organization, is deemed a strategic necessity to form a substantial base. To add to sustainability and ESG initiatives, business transformation has become another buzzword for Fortune 500s, with
KPMG reporting that 63% of senior executives worldwide attributed a performance or profit increase to their company’s digital transformation initiatives.
After selling 21st Century Fox to Disney in 2019, FOX took the opportunity to truly reimagine media content delivery, leaving behind its legacy IT infrastructure and diving fully into AWS’s cloud architecture. The partnership opened a gateway to developing the first-ever integrated platform with both traditional broadcast and direct streaming services, which distributed FOX’s leading sports, news and entertainment content to multi-channel video programming distributors, more than 200 affiliate stations, and over-the-top (OTT) streaming providers.
Empowered with the most purpose-built solutions of any cloud, AWS Media Services led the journey of media innovation by serving as the nerve center for FOX distribution and operation capabilities, while introducing uncompressed video from the cloud with zero redundancy, improving broadcast of live events for audiences across the world. To this day, Amazon CloudFront and Amazon Elastic Compute Cloud continue to produce live events with single-digit millisecond latency, ultimate reliability, and exceptional efficiency.
Bringing Stories to ‘Live’
