Staying Ahead in F&B through Cloud-enabled Business Model Innovation
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With average mobile screen time and mobile ecommerce on the rise, every brand is racing to offer seamless mobile experiences, in hopes of igniting customer engagement and growing a loyal customer base. For, a coffee chain under Maxim’s Group, boosting mobile app usage and overall sales across the 170 outlets in Hong Kong are evidently long-term strategic goals. AWS stepped into the scene to transform the conventional user mobile experience in 2022 with personalised recommendations through big data analytics. The app leverages an AI machine learning model that was trained on specific customer behavior data, enabling the app to analyse and respond to user interactions, identifying overarching trends and patterns from customers' past purchases to generate custom suggestions and create seasonal promotions that would appeal to individual users. The exceptional UX personalisation resulted in a 30-50% sales boost, demonstrating the importance of a well-designed customer journey in the success of taking a well-known household brand to the next level.
AWS not only helps brands respond to market change promptly by deploying automation practices to experiment, build and deploy applications with ease, the team also solves distinct business needs actively through detailed data analysis, streamlining existing workflow for digital enhancement and integration to bring about a more refined and unique customer experience. For instance, the predictive algorithm forecasts customer demand, facilitating real-time omni-channel inventory management, thus allowing accurate and timely inventory replenishment while avoiding unwanted and unnecessary workload spikes. Cybersecurity is also at the core of the AWS ecosystem: end-to-end security is achieved and there is never a trade-off between security and speed. Backed by a deep set of 300 security services and features, huge amounts of data from millions of customers are stored at the data warehouse while upholding the highest compliance standards, empowering brands at all stages to accelerate innovation and digital transformation in the new era.
Mr. Louis Mah, Director of Group Information Technology of Maxim’s Group, remarked, “The adoption of emerging technologies relies on three crucial factors: right timing, right market and environment, and most importantly, the right people. I am happy with the innovation and agility achieved through our collaboration with AWS. Cloud technology has been instrumental across our business and we look forward to exploring future partnership opportunities.”
Scalable cloud-based database infrastructure is the key to increase flexibility and efficiency for businesses, with statistics highlighting a considerable 50% performance boost and 10% saved cost after cloud adoption. Real-time API and microservice guarantees consistency across outlets, while application autoscaling adjusts capacity to maintain steady performance based on available data. AWS is dedicated to introducing more opportunities for affordable scalability, to make sure all businesses, from startups to multinational conglomerates, maximise profits while saving cost. At the same, this guarantees resources are utilised effectively to increase organisational productivity and grow an international team to work from anywhere. The pay-as-you-go approach is another convenient advantage for businesses that are just starting out, as unused excess resources will be removed automatically to prevent overspending, making sure every dollar of the company budget is put into good use.
Digital transformation is not just a modern trend, it has been an ongoing universal phenomenon and is here to stay for the upcoming decade. Companies that are more adaptive and resilient will certainly ride on the wave to thrive and grow, welcoming brand-new opportunities to engage with customers across the world and build long-lasting relationships that benefit the brand. With unforeseen global challenges across the board, it is essential to break down the mythical digital fortress and understand customers’ evolving needs. By offering one-of-a-kind experiences through gradual cloud adoption, restaurants and F&B brands cannot just stay afloat in an unpredictable economic situation, but stand at the forefront of the industry with ultimate connectivity and competitiveness, redefining the city’s vibrant dining scene to cement its leading place as an international culinary destination.