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The sports business is growing fast and even faster with Generative AI which is changing the scene in various directions. The game changer can be spotted in the aspect of identifying patterns and trends by analysing huge amounts of data, as in AWS’s partnership with National Football League (NFL) to create a better experience for fans, players, and teams in real time. Formula 1 (F1), another big name in the sports world innovating with AWS since 2018, uses Amazon Titan, which is exclusively on Amazon Bedrock, to generate images and design the first F1 trophy ever inspired by AI. The PGA TOUR is also looking to utilise GenAI to provide almost real-time commentary assistance to broadcasters and create lively fan experience through examining multiple video and data sources.
AWS is conducting the majority of Machine Learning (ML) being done in the cloud today. The NFL uses the power of AWS ML to create new stats and improving player health and safety, while creating a better experience for fans, players, and teams, all in real time.
The NFL, America's most popular sports league, has managed to reach more audience with its efforts to expand its influence. The league’s partnership with AWS leading to the development of the Digital Athlete is a key element of its success. Gathering data from various sources, including game day data from the Next Generation Stats System (NGS), the Digital Athlete built a complete view of players’ experience. Different teams can take the data as virtual representations of individual players to more accurately predict and even ultimately prevent player injury, enhancing player health and safety while making the game more thrilling for fans.
The NFL Big Data Bowl, a virtual extension of the heart-capturing Super Bowl, invites professional and aspiring amateur data scientists to design innovative approaches to a specific theme each year. The contestants use traditional football data with the use of NGS to research and rethink trends and player performance, and at the same time improving how football is played and coached.
F1, the highest class of international car racing, leverages AWS cloud computing platform to digitally transform the sport and F1 design the first GenAI-inspired F1 trophy for the 2024 Grand Prix Du Canada. A large amount of trophy design concepts was generated based on the different hints with the help of Amazon Titan - exclusive to Amazon Bedrock, the Amazon Titan family of models incorporates Amazon’s 25 years of experience innovating with AI and machine learning across its business.
In fact, the collaboration goes way back, F1 and AWS have been joining hands to redesign the aerodynamic profile of F1 car design regulations since 2002, allowing cars to race more fiercely. Eventually, a silver trophy with a sleek and aerodynamic appearance standing on a square marble base combines swirls and vortices featuring the F1 race car patterns and the complex simulations run on AWS.
Just like the NFL or any professional sports games, data-driven insights have transformed how players and fans understand a specific game, player performance and game strategies. The PGA TOUR started a mission to ease the challenges of predicting player performance and tournament outcomes in 2020. Using AWS machine learning, storage, compute, analytics, database, and media services, the PGA TOUR quickly processes and distributes video footage from each golf tournament, at the same time engaging fans with new approaches.
The PGA TOUR uses AWS machine learning, storage, compute, analytics, database, and media services to quickly process and distribute video footage from each golf tournament, while giving fans new ways to engage with TOUR content.
The PGA TOUR with GenAI at times triples the amount of data and content they can capture from tournament play. Nearly 100 years of video, audio, and images dating back to 1928 were migrated to the AWS cloud, enabling new insights to be gathered, correlations deduced, and source content made globally searchable and accessible.
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Moving and running live events from on-premise to cloud infrastructure has made the production much more cost effective and sustainable , allowing more fascinating golf content available to fans, players, and their partners.
