Henderson Land calls for art entries in ‘Realising Your Imagination’ contest with cash prizes and a trip to Europe
- Hong Kong property developer encourages digital artists to express their imagination about the city in a multimedia art competition
- The competition is part of a new branding campaign introducing Henderson Land’s people-centricity and devotion to building the future
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The competition invites creators to express their dreams and ideals about the future of city living in Hong Kong, reflecting on the fabric of community built through Henderson Land’s most iconic buildings in its history of close to half a century.
Competition details
The “Realising Your Imagination” competition invites those who are passionate about the arts to express their imagination about Hong Kong and the ideal community with multimedia artworks that are inspired by Henderson Land’s numerous property developments that have shaped the city over the years. Entries must reflect Henderson Land’s three brand principles: promoting innovation, sustainable living and people-centricity. Some examples include artworks that envision how future technology can be infused into daily life; how communities can cohabit with nature in future residences; or an accessible city comprising well-being and a caring work-life culture.
The competition is separated into two groups: public entries, for Hong Kong residents over the age of 18, and student entries. Any kind of artwork will be accepted as long as it is a still or moving image in digital format – from still photography to hyper-realistic digital renders, short films and beyond. Each piece must include a 200-word explanation in English or Chinese.