The Growth Conversation: HSBC’s Brian Hui
- Brian Hui, managing director and head of customer propositions and marketing for wealth and personal banking (WPB) Hong Kong, HSBC, talks about driving innovation by championing a more strategic, customer-centric approach to marketing, Hui has helped the legacy brand into a nimble innovator.
- Hui names four types of behaviour that he believes will never change: customers will continue to want more choices; lower prices with the same or better quality; speed and convenience; and the authenticity of a product experience. He names these behaviours as a foundation for decision-making and corporate strategy.
With a diverse career spanning finance, tech and start-up businesses internationally, Brian Hui has developed a unique perspective on navigating the challenges that companies and marketers face today. Drawing on his multifaceted career, he has leveraged his experiences to drive innovation and customer-centricity at one of Hong Kong’s most iconic homegrown brands. And he sees himself as a lot more than a marketer.
Marketer / Growth Officer
“My role is more like a growth officer… I’m someone with many interests and occupations,” he says. “While marketing is a part of it, I don’t just limit myself to marketing, digital banking or tech, I add all my first-gen digital advantages, my international rotations, my outlook and horizons, and put it all together.”
Indeed, his diverse experience has been a key advantage in his current role, allowing him to bridge the gap between traditional and digital, local and global. After obtaining his master’s in economics, he joined the banking industry to realise his true passion lay in digital transformation. Over the next two decades, his career would take him all over the world, helping to build brands from start-ups to tech giants such as Amazon and eventually bringing him back home, where a chance encounter at HSBC turned into a job opportunity and a place to utilise his accumulated experience and expertise.
“I was curious and I wanted to follow my passion; this was a chance to join the biggest brand that would allow me to have fun and contribute,” he recalls.
What It Takes
