The Growth Conversation: Hong Kong Science and Technology Parks Corporation’s Hilda Chan
- The newly promoted chief marketing officer, Hong Kong Science and Technology Parks Corporation (HKSTP), is on a mission to help rewrite Hong Kong’s innovation and technology narrative.
- Chan argues that marketing today needs to take a seat at the table and persuade corporations that it has the power to drive value and lead change.
In a business world where marketing is often seen as a necessary expense rather than a strategic driver of growth, Hilda Chan, the newly promoted chief marketing officer, Hong Kong Science and Technology Parks Corporation (HKSTP), is on a mission to rewrite the narrative.
The Brand Mission
With a diverse background working on both the agency and the client side of the business, Chan’s career journey has taken her from the high-octane world of advertising to leadership positions at iconic Hong Kong brands including the Hong Kong Tourism Board. During her agency days, she moved between Hong Kong and mainland China, working with global brands, such as Cathay Pacific, that have their headquarters in Asia. She eventually transitioned to the client side of the business, with a mission to help brand Hong Kong itself. Now at HKSTP, Chan is responsible for an array of initiatives promoting Hong Kong as a renowned international brand that’s a global destination of innovation and technology.
“Marketing isn’t just about creating campaigns or managing channels,” she said. “It’s about using data, insights and creativity to transform the way customers engage with a brand and ultimately drive tangible business results.”
What’s needed today