Cambridge Associates: ESG investments gaining traction among families in Asia

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For the last 50 years, global investment firm Cambridge Associates has found success by helping its clients—be it private clients, families, endowments, foundations, pensions or sovereign wealth funds—build and manage customised investment portfolios with the aim of achieving returns that consistently outperform the market.

The firm applies the “endowment model” of investing to each portfolio, which espouses principles such as a long-term investment horizon, and an equity-oriented portfolio with diversification and significant exposure to alternative assets.

Indeed, the Boston-headquartered company is one of the earliest proponents of private markets investing and pioneered the use of alternative asset classes in portfolios. 

Recently, they have been focused on two emerging trends – the growth of investment opportunities in Asia, as well as the growing number of “next generation” investors in Asia-Pacific, who are now stepping up and taking on responsibilities for their families’ wealth and future well-being.

For these next generation investors, their challenge is to steward and build on the legacy they inherit. And since each family is unique, there is no one-size-fits-all approach.

In each case, what’s needed is a clear understanding of the priorities, pertinent rules and agreed-upon wealth management objectives, based on shared values, strong governance and a well-thought-out, long-term investment policy.