Advertisement

Crafting a legacy of luxury, sustainability and cultural resonance

  • Tai Ping, a renowned luxury rug brand headquartered in Hong Kong with showrooms across Europe, Asia and North America, is expanding its global presence
  • CEO Mark Worgan aims to boost the brand's visibility through elevated showroom experiences, designer collaborations and sustainable practices

Paid Post:Tai Ping Carpets
Reading Time:3 minutes
Why you can trust SCMP
The new Tai Ping showroom located at Nan Fung Place is a testament to the brand’s commitment to innovation and its rich heritage

[The content of this article has been produced by our advertising partner.]

Advertisement

Carpets and rugs go beyond decoration - they define the character of a space, seamlessly blending aesthetics with functionality. Whether it's a home, hotel, boutique, yacht or private jet, the right carpet has the power to truly transform any environment.

With roots dating back to British Hong Kong over six decades ago, Tai Ping has long been synonymous with luxury, craftsmanship and innovation in the world of premium rugs. Trusted by architects, interior designers and, of course, the most discerning of customers, Tai Ping has carved a niche for itself in the design world. 

However, Mark Worgan, CEO of Tai Ping, is on a mission to take the brand from a well-kept secret among industry insiders to a household name recognised for its unparalleled quality and design.
Mr Mark Worgan, CEO of Tai Ping Carpets
Mr Mark Worgan, CEO of Tai Ping Carpets
"While the interior design community knew about Tai Ping and had a tremendous amount of respect for Tai Ping, they almost felt like it was their secret source. We want the end user to ask for Tai Ping by name," says Worgan. 

This ambition is driving a strategic shift for the company, with efforts focused on raising the brand's profile, forging new collaborations with designers and expanding its marketing reach.

Advertisement
As part of this vision, Tai Ping is unveiling a new showroom in Hong Kong, an important step in bringing the brand to the forefront.
The new Tai Ping showroom located at Nan Fung Place is a testament to the brand’s commitment to innovation and its rich heritage
The new Tai Ping showroom located at Nan Fung Place is a testament to the brand’s commitment to innovation and its rich heritage
Located in Nan Fung Place, in the heart of Hong Kong, the new space is three times larger than the previous location, allowing Tai Ping to showcase the full range of its capabilities and offer a more comprehensive experience to its customers.
Advertisement