MORESCO boosts research investments to widen global share
Japanese producer of industrial lube turns to mainland to aid its growth
For Japan’s top industrial lube producer, MORESCO, securing a dominant market share for metalworking fluids and forging lubricants is a springboard to its aggressive global expansion. MORESCO is bent on growing its overseas sales ratio to 50 per cent.
With marked evolvement happening in the fields of automotive, electronics and sanitary products in Asia, MORESCO is eager to showcase its highly rated die-casting lubricants to European and North American car makers that have set up bases on the mainland.
Eyeing Indonesia’s sanitary industry, MORESCO offers safe and high-quality hot melt adhesives for use in daily hygiene products.
Acclaimed for its one-of-a-kind high-functional lubricant MORESCO HILUBE – a base oil for heat-resistant greases used for electrical components and bearings in car engines – MORESCO applies customer-focused product development methods to carry out its purification, blending and synthesis technologies. Quality is at its core.
“We specialise in quality assurance,” says Tam Akada, president. “We provide very effective products that increase our customers’ productivity. We also strengthen our operations as our clients expand their businesses to any part of the world, so they get speedy customer support.”
