With over 600 million user reviews and opinions covering 7.5 million accommodations, airlines, attractions, and restaurants, TripAdvisor is the world’s largest travel site that empowers travellers with insights to make smart and confident decisions, so they can make the most of their trips.
While TripAdvisor is a trusted companion for travellers across the globe, the platform is also an effective marketing tool that helps businesses thrive by connecting them with its community of global travellers, and drive growth strategies.
Businesses come in all sizes and the ones that do not have deep pockets for marketing can benefit greatly from working with TripAdvisor. Promotion on the platform is free and thus provides a level playing field for them to compete based on things that matter; excellent customer service, experience and value. With real time, genuine, user reviews, each business can connect with their potential and existing customers directly, enabling them to play to their strengths.
Reviews can really go a long way, especially for the smaller businesses or new entrants to the market, to establish themselves. There are no better ambassadors for a business than its customers, and when they endorse what it is trying to sell, the value that brings can often be staggering.
