Empowering Partners, Enriching Users: Xiaomi's Sustainable Open Ecosystem for Apps, Services, and Content

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The global smartphone market has witnessed extraordinary expansion over the past decade, driving widespread mobile internet adoption. Today, an estimated 5.3 billion people – two-thirds of the world's population – are connected to the internet. This digital transformation presents a dual opportunity: consumers increasingly demand convenient, personalised online services, while developers and brands seek to capitalise on this growing audience to expand their reach.

In this dynamic and promising ecosystem, smartphone manufacturers have become pivotal players. Through their unique on-device capabilities, they deliver diversified services that meet the needs of both users and developers, unlocking boundless opportunities for sustainable growth and shared success across the ecosystem.

Having achieved years of innovation and strategic growth, Xiaomi has maintained its position among the top three global smartphone manufacturers for 17 consecutive quarters, establishing itself as a leading player in the mobile internet landscape. Through its extensive device network and HyperOS platform, Xiaomi enables seamless connectivity across user scenarios; in September, 2024, the company's customisable operating system serves 685.8 million monthly active users worldwide.

Leveraging its unique position and capabilities as a device manufacturer, the company is dedicated to building a comprehensive and efficient ecosystem for applications, games, content, and services to enhance user experience. This foundation enables comprehensive business solutions for partners, including advertising-based user acquisition, in-app and ad monetisation, and game publishing services. This multi-layered approach fosters an open, efficient, and collaborative ecosystem that generates diversified opportunities for both users and partners. To achieve these goals, the team continuously strengthens its capabilities through its proprietary operating system while optimising its monetisation strategies and tools.

At the recent Xiaomi Internet Partner Conference 2025 in Singapore, the company showcased GetApps, its overseas official app store, which is designed to create value for users and developers. GetApps has expanded its reach to over 100 markets, boasting a monthly active user base of over 260 million and facilitating more than 30 million daily new installations.

Beyond popular apps, Xiaomi GetApps offers curated content, including puzzle games and utility apps, etc. These thriving categories within the open ecosystem cater to users' niche needs and preferences while offering developers access to targeted audiences.