How InvestHK has opened doors for American bar-and-grill restaurant chain Ruby Tuesday
- Franchise owner Asia Pacific RT (Hong Kong) launched in Hong Kong in 1995 and now has eight outlets, with two more to open by early next year
- Growth plans supported by government body, which helps mainland Chinese and overseas businesses relocate to city – or expand their presence
One characteristic of Hong Kong people is that they like to eat out – something easily confirmed by more than just anecdotal evidence or general observation.
Indeed, a report carried out by market research company Rakuten Insight in February shows that Hong Kong has the highest rate of people dining out or buying meals outside the home, based on feedback from a survey of 12 markets across Asia.
So, suitably attuned to that aspect of everyday life, InvestHK, the government agency responsible for attracting foreign direct investment to Hong Kong, has been instrumental over the years in helping many international restaurants set up and expand their presence in the city.
Ruby Tuesday, the popular American bar-and-grill restaurant chain, is a case in point. Offering diners a selection of premium ribs, steaks, handmade burgers, amazing desserts and generous portions, it quickly won a reputation for high-quality food and a relaxed environment, making it the perfect place for regular get-togethers and one-of-a-kind celebrations.
One initial advantage, no doubt, was Hongkongers’ evident love of US-themed eateries and the “star-spangled platter”. OpenRice, the respected food and restaurant guide website, shows the city now has a stunning 1,070 American-style restaurants. But to succeed, each one must find its niche, understand the market, and show it can move with the times.
Ruby Tuesday was originally established back in 1972 and, with its corporate headquarters in Tennessee, now owns, operates and franchises restaurants around the world. Its guiding aim is to give customers everywhere a unique American-style culinary experience, which ensures they will keep coming back for more.
Asia Pacific RT (Hong Kong), the local franchise owner, opened its first restaurant in 1995 and, in doing so, also made Hong Kong the company’s first international market.
That presence has steadily expanded, with eight branches now operating in the city and two more on the way. As a result, the brand is widely recognised as one of the city’s best American bar-and-grill restaurants and a magnet for locals and tourists alike.
