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Opinion | Farewell, Post Magazine … and welcome to the new-look PostMag

It’s out with the old and in with the new, as PostMag’s freshly appointed editor introduces an all-new look for the Post’s iconic Sunday magazine

Reading Time:3 minutes
Why you can trust SCMP
The cover of the September 22 relaunch issue of SCMP’s new-look PostMag. Photo: PostMag

Allow me to introduce the publication formerly known as Post Magazine. Welcome to PostMag. While I’m at it, now might be a good time for me to introduce myself as well. I’m new here, too.

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My name is Cat and I’m not just new to PostMag; I’m new to Hong Kong. A little bit about myself: I spent more than a decade across Beijing and Shanghai – the classic cliché of “maybe just one year” turning into a full-on family with a house worth of belongings. Just like I landed in Beijing with short-term horizons, I started in magazines in 2013 after working in rural development research, believing it was for only a year or two. Silly me. I’ve been doing it ever since.

Moving to Hong Kong wasn’t on my bingo card for 2024. But the best things usually aren’t and the opportunity to shepherd an iconic, 35-year-old magazine into its next era is rare. It’s a delicate job to take something so beloved for so long and transform it for the modern day. “No pressure,” I’ve been told with a wink.

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I won’t lie – there’s a lot of change in these pages. As you’ve surely already noticed if you’re holding a physical copy, we’ve redesigned the magazine from cover to cover. We upgraded the paper for not just a new look but a new feel, too. We’re sharpening our focus on all the things that make life more full and rich: culture, the arts, travel, wellness, food and drink. We’ve rounded out our signature long reads with recommendations for how to spend your time in Hong Kong. We want to inspire you to live well. Yet at the centre of this transformation, you’ll still find the heart and soul of the magazine unchanged – a dedication to high-quality, independent journalism and great storytelling.

Cat Nelson, editor of the new-look PostMag. Photo: Jocelyn Tam
Cat Nelson, editor of the new-look PostMag. Photo: Jocelyn Tam
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