Bernard Chan

Opinion | Hong Kong’s natural tourism appeal deserves a new promotional strategy

The government and private sector should align their messaging to speak to the evolving needs and preferences of today’s travellers

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A traveller gazes upon Victoria Harbour at sunset. As a gateway to mainland China, Hong Kong has the potential to capture more tourists seeking authentic and immersive travel experiences. Photo: Shutterstock

Bernard Chan

Published: 9:30am, 28 Jun 2024

The dynamic of the tourism industry has changed dramatically over recent years. A new generation of travellers is increasingly seeking authentic and more immersive travel experiences beyond traditional sightseeing or shopping. So, Hong Kong needs to radically change its offerings in innovative ways that reflect the new demands of travellers to make our inbound tourist market competitive.

The era of Hong Kong as a travel destination for mainland tourist to shop for luxury goods or items difficult to obtain in other parts of China is unlikely to return any time soon. High prices and online shopping have changed people’s purchasing patterns and travel behaviour.

Eric Gnock Fah, co-founder and chief operating officer of the travel service platform Klook, recently shared his views on the global travel landscape at an Insight Forum organised by the Our Hong Kong Foundation. He elaborated on how travel has been redefined, moving towards a focus on personal growth and community impact.

Hong Kong is fortunate to possess a wealth of unique attributes. Our fusion of Chinese and international cultural influences presents visitors with a captivating East-meets-West experience. Our cultural assets, such as M+, the Hong Kong Palace Museum and the internationally acclaimed Hong Kong Philharmonic Orchestra, are a testament to our rich heritage.

We have a multitude of festivals, such as the Cheung Chau Bun Festival, the Dragon Boat Festival, the Tin Hau Festival, the Tai Hang Fire Dragon Dance and even Diwali. Meanwhile, the Wong Tai Sin Temple attracts thousands of visitors each year who seek blessings, guidance and good fortune.

Hong Kong’s natural beauty and tranquillity makes possible many outdoor activities that balance out the city’s vibrant urban cityscapes. Our highly regarded ultra-marathon and diverse array of running and trail events require more support from the government. As organisations hold successful signature events and the city hosts more mega events, we will continue to revitalise the tourism sector.