Advertisement

Outside In | Hong Kong needs ‘honest brokers’ to tell its story

  • The city should focus on connections with people and organisations that can serve its unique role in global trade and investment

Reading Time:4 minutes
Why you can trust SCMP
5
Visitors take in the harbour view along the Tsim Sha Tsui waterfront on May 15. Photo: Jelly Tse
In the quest to rebuild Hong Kong’s reputation and restore economic health, I fear the administration is missing the target, missing the point and perhaps wasting millions of dollars.
Advertisement
The world does not need to see a “happy” or “courteous” Hong Kong. Nor will it be seduced by a Taylor Swift concert. Above all, it needs to see evidence of an efficient, effective and productive Hong Kong. Businesses worldwide need their confidence restored that the city’s economy provides an indispensable role in linking Asia-wide business operations, and easing the flow of trade and investment between China and global markets.

The paradox is that this restoration cannot necessarily rely on “retail” communication through mainstream international media, but instead on “wholesale” communications, most of which occurs out of the public eye, beyond the immediate reach of hothouse politics.

It must be driven not by government officials but by people who are recognised as “honest brokers”. The challenging reality for Hong Kong is that it has been fighting an uphill narrative war for more than 30 years. Throughout the 1990s, I took part in hundreds of behind-the-scenes meetings and discussions with visiting think tanks and business groups who were often more interested in lecturing than listening, and who carried deep prejudices.

Some remained impregnably convinced that Chinese troops would swarm across the border in 1997 to swallow up “feisty little Hong Kong”. But many were swayed by discussions with the “honest broker” groups like the Vision 2047 Foundation and the Better Hong Kong Foundation, local businesses and community leaders – as well as simple exposure to Hong Kong and its obviously undiluted freedoms.

Advertisement

The challenge then, as now, was to accurately identify both the voices that would be recognised as “honest brokers” and organisations that might be the most effective channels for unprejudiced discussion and debate.

Advertisement