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Zhou Xin
SCMP Columnist
Zhou Xin
Zhou Xin

In the global AI race, Chinese tech firms can compete by developing unlimited applications

  • For Chinese businesses, a major advantage is that they could be largely shielded from direct competition from foreign competitors in the home AI market

At first glance, the odds are not in favour of Chinese technology firms in the era of generative artificial intelligence (AI). Since OpenAI’s launch of ChatGPT in November 2022, China’s Big Tech firms and its start-up have rushed to develop their own large language models (LLMs), with visible FOMO (fear of missing out) anxiety.

China’s domestic market is crowded with at least 200 LLMs – many claiming to be among the top-performing in the world – at least in certain niche areas such as Chinese literature. But the exuberance does not change the fact that China is struggling to catch up in the race defined by the “scaling law”, which basically means astronomical investments in advanced chips to make the AI systems smarter.

While the effectiveness and application of “scaling law” is up for debate, China is nonetheless at a disadvantage in terms of investment scale. For instance, Sam Altman, the CEO of OpenAI, is reportedly seeking up to US$7 trillion to expand its ability in empowering AI. That is almost an unthinkable figure for China to match, as the country’s combined R&D spending of all government, corporate and research institutions was just 3 trillion yuan (US$413 billion) in 2022.

The OpenAI logo is displayed on a smartphone in front of an image generated by ChatGPT’s Dall-E text-to-image model, December 8, 2023 Photo: AP

In another example, Elon Musk, CEO of Tesla and founder of xAI, said its Grok 3 model would require 100,000 Nvidia H100 chips, which costs US$40,000 each. Few Chinese technology companies have the luxury to foot such a large bill. China’s most-valuable technology giant, Tencent Holdings, said its R&D spending in 2023 was 64 billion yuan, or around US$10 billion. Meanwhile, even if China’s tech industry is able to raise the needed amount of money, its lack of access to advanced chips from Nvidia will be a serious bottleneck.

But it would be premature to say that China’s quest for AI supremacy is doomed. It has the talent, the market, and the determination to stay at the top of the game. A widely shared belief in China is that the country has an unbounded future if it can turn generative AI technologies into useful tools for businesses and consumers.

Generative AI could become another utility like the internet and electricity, and it is up to the creativity and expertise of individual developers and businesses to transform it into real-life applications.

For Chinese businesses, a major advantage is that they could be largely shielded from direct competition from foreign competitors in the home market. For instance, Apple is set to embed AI functions in iPhones by integrating ChatGPT, but as OpenAI has yet to apply for Beijing’s greenlight to operate its service in China, Apple is likely to choose a local partner for the China market, providing a lucrative business opportunity to the chosen one.

Ernie Bot is an AI chatbot service from Chinese tech giant Baidu. Photo: Shutterstock Images

In fact, many Chinese AI companies are starting to see initial success in applying generative AI into their products. In the corporate market, the desire by enterprises to adopt generative AI has created a booming demand for easy-to-deploy solutions. The so-called “AI box”, a combination of hardware and software, is selling robustly in China as it can satisfy demands from Chinese banks, telecoms operators and government agencies. On the one hand, these institutions are trying to use their data to train smarter “virtual tellers”, but on the other hand, they are cautious about uploading data to the public cloud or third-party models out of security concerns.

In specific areas like autonomous driving, China can be the leading global player by applying generative AI to make the country’s electric vehicles smarter. Chinese companies have displayed creativity in internet-based consumer applications, and they can repeat the success in generative AI apps.

One example is the “virtual friends” in AI-powered apps. In fact, some China-developed AI social apps have proven to be extremely popular in overseas markets. It is not hard to imagine that some China-developed generative AI applications will stand out in the global market, like Temu and Shein have in shopping and TikTok has in short-video sharing.

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