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US man bought HarrisWalz.com in 2020 for US$10. It just sold for US$15,000

  • Lawyer Jeremy Green Eche’s hobby is buying domain names for hypothetical political candidates

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US Vice-President Kamala Harris and her running mate, Minnesota Governor Tim Walz, take the stage at a campaign rally at Temple University in Philadelphia on Tuesday. Photo: The Philadelphia Inquirer via TNS

A New York-based trademark lawyer has made a hobby out of buying up domain names for various hypothetical political candidates. And now for the second time, it has led to a pretty big payday.

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Jeremy Green Eche bought the website HarrisWalz.com in 2020 for about US$10, thinking at the time that Harris might score the Democratic presidential nomination, he said.

He had also bought a number of websites with the names of different running mates, including HarrisPritzker.com for the Illinois governor, HarrisFetterman.com for Pennsylvania Senator John Fetterman, and HarrisWarnock.com for Georgia Senator Raphael Warnock.

But when Harris did not win the nomination that year, Eche kept renewing the domain names each year in hopes that one day they would pay off.

And HarrisWalz.com finally did four years later – within hours of Democratic nominee Kamala Harris selecting Minnesota Governor Tim Walz as her running mate this week, Eche said he sold the domain name for US$15,000.

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As of Wednesday morning, the HarrisWalz.com website still shows up with a brat green background with an all-lower case “walz” written across it – just as Eche set it up, in a nod to Charli XCX’s brat album, an aesthetic the Harris campaign has jokingly adopted.

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