Amazon to offer direct US shipping from China amid rise of Shein and Temu, report says
- A planned discount section will feature cheap items such as unbranded fashion and home goods, according to slides shown to Chinese sellers
Amazon.com plans to launch a section on its shopping site featuring cheap items that ship directly to overseas consumers from warehouses in China, The Information reported on Wednesday, citing slides shown to Chinese sellers.
The new marketplace, Amazon’s most aggressive response to the growth of bargain sites like Temu and Shein, will offer unbranded fashion, home goods and daily necessities, according to the slides, and will be delivered between nine and 11 days to customers, the report said.
The e-commerce giant in a recent closed-door meeting told Chinese sellers it would start signing up merchants this summer and begin accepting inventory in the fall, according to the Information.
“We are always exploring new ways to work with our selling partners to delight our customers with more selection, lower prices, and greater convenience,” an Amazon spokesperson said when contacted for comment on the report.
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Sellers joining the bargain site can determine their product selection and pricing, and can produce in small batches to test the demand for any new products they plan to launch, the report added.
It is not clear if these shipments will be made using a US trade provision that exempts individual packages worth less than US$800 from US customs duties, The Information reported.
E-commerce powerhouse Shein, which is trying to expand its market share before going public, and PDD Group-owned e-retailer Temu, depend on the expedited clearance process, which is available for direct-to-consumer shipments valued at US$800 or less.
